The offering of Finland's most popular pay-TV package expands (25.06.2007)

Press release June 25, 2007

PlusTV expands its pay-TV services at the beginning of September and the number of channels increases from the current four to nine: Eurosport, Discovery Channel, MTV, Nickelodeon, MTV3 Fakta, MTV3 MAX, Subtv Leffa, Subtv Juniori and SPORTS+CHANNEL. From the 1st of September, PlusTV offers more entertainment, sports, children's programs, music, films and documentaries from high-quality top channels from Finland and abroad.

In September the PlusTV package will include three high-quality channels specializing in sports: the new channel Eurosport in addition to MTV3 MAX and SPORTS+CHANNEL. Eurosport is the world's leading sports channel broadcasting top sporting events from Europe and all over the world. Most broadcasts have Finnish commentary.

- Eurosport fits perfectly in PlusTV’s customer profile with Eurosport’s broad sports offer and focus on live sports. It feels great that Eurosport can expand its universe to reach also the terrestrial Finnish households. We are positively surprised with the interest in PlusTV and the substantial number of customers that PlusTV has gained in such a short period of time, says Daniel Ljungh, Managing Director for Eurosport Television AB.

SPORTS+CHANNEL offers world-class sports every night. The channel has a great number of live broadcasts, an up-to-date news service six days a week and a weekly Motorsport Evening.

MTV3 MAX is a channel including a special offering for sports lovers: live broadcasts from Formula 1 competitions.

For children the PlusTV package in September will include two channels: the new channel Nickelodeon in addition to Subtv Juniori. Nickelodeon is a violence-free channel for 2 – 14 year-olds. The channel offers, for example, music, entertaining educational programs and cartoons, such as the Finnish-speaking favourite SpongeBob SquarePants.

- Our goal with Nickelodeon is to become the biggest children channel in Finland. We have very good international children programmes dubbed or subtitled in Finnish. We believe we will achieve our goal as a part of PlusTV channel package, says MTV Network Nordics managing director Lars Mossing.

Subtv Juniori shows beloved classics and successful children's series in Finnish.

For the world of entertainment, the PlusTV package offers from the beginning of September the world's most famous music channel, MTV. MTV combines entertainment and music videos. For Finnish viewers there are Finnish VJs, or video jockeys, such as Axl Smith.

The Subtv Leffa channel shows almost ten cinema blockbusters daily from the 80s, 90s and 2000s. Successful films from the largest studios in the world are shown with Finnish subtitles.

"The pay-TV offering of MTV MEDIA has found its target group very well, and we are happy about the success of our channels in Finnish households. We believe that the full-scale digitalisation of the terrestrial television network will further increase people's interest in pay-TV services, because the selection is more prolific than ever before," says director Jorma Härkönen who is responsible for MTV3's consumer services and new business operations.

To please the knowledge-thirsty, the PlusTV package expands with two new top channels. Discovery Channel and MTV3 Fakta will offer high-quality program from the beginning of September for 24 hours a day.

- We are very pleased to be part of PlusTV’s pay TV offer with Discovery Chanel says Vice President and Country Manager, Jan W. Andreassen, Discovery Networks Nordic. PlusTV has already shown big growth, and we believe that PlusTV is the right partner to develop the Finnish pay TV market to the benefit of Discovery Channel and the Finnish viewers. We look forward to launch our new Finnish channel showing the Finnish viewers the best in factual entertainment and we will continue localising the channel even more.

At the same time as the launch on PlusTV, we will premiere a whole new line of programming. Among other programs I look forward to "Most Evil", a crime documentary showing the full story of the most devious and evil serial killers the world has ever known, and of course the new programmes of "Ultimate Survival" with Bear Grylls. And the Finnish viewers will not miss their favourites like the new season of the popular series "Mythbusters" and "American Chopper", says Jan W. Andreassen, Discovery Networks Nordic.

The new top channels will automatically become part of PlusTV's basic package from the beginning of September.

"The new channels supplement the PlusTV’s offering very well. According to our customer surveys, our customers find our channel selection suitable for the whole family, and the expanded offering will further strengthen this experience. Especially families with children have been very pleased with the PlusTV package. In addition to sports, which many families follow regularly, our customers wish to see children's programs, entertainment and different kinds of documentaries. The new PlusTV package gives the best possibility in the market for this. Therefore, we warmly welcome the new channels in the PlusTV package," says Vesa Mars, Managing Director of PlusTV.

PlusTV, Vesa Mars, Managing Director, tel. +358 50 3150 206

www.plustv.fi

________________________________________________________________________________________

PlusTV is a Finnish provider of pay-TV services. Its goal is to create a digital channel package that is made up of the most popular Finnish and foreign TV channels. PlusTV already has nearly 150,000 pay-TV customers. Vesa Mars is the Managing Director of PlusTV, and Arne Wessberg is Chairman of the Board. The company is financed by the American investment company Baker Capital and the Nordic investment company Provider Venture Partners AB.